Search Engine Marketing, or SEM, is the process of getting web traffic by buying ads on the search engines. Some of the most familiar terms in SEM are pay-per-click (PPC) ads and Google AdWords. Paid ads appear on major search engines and their broader networks.
Paid search is part of an integrated search marketing strategy to connect with potential customers who are actively searching for your brand, products or services.
Bare Knuckle SEM and PPC services include:
- Paid Media Campaigns
- Paid Search (Google AdWords, Bing Ads)
- Retargeting using Google Analytics
- Search-based comparison shopping (Google Shopper, Google Product Listing Ads, Bing Product Ads)
- Display Advertising using the Google Display Network
- Rich media ads
- Flash ads
- Creative services