Link building is critical for good SEO. What does this mean? A link is like a vote for your website, but not all links are created equal.
Think of it like a popularity contest – in fact, link marketing has been referred to as “link popularity”. You’re the new kid at school and you’re trying to get noticed. You meet the captain of the football team, who is very popular and well known by everyone at school. He starts talking about you to all his peers and how cool you are; how you play football too and how you scored some big points for your old school. Suddenly, you are getting noticed by everyone at school and you’re in with the “in crowd”! But let’s say that you enter this new school without much to offer. You don’t try to make friends, and you don’t connect with anyone. No one is talking about you and no one really knows you. I might have hit a nerve here, and it might feel painful, because who really likes those dumb popularity contests in high school anyway? But this is like link building. It’s not always fun, you better have something to offer for people to talk about you, and it can be a painful process. But when it works, it’s darn-near magical!
You’ve gotta be doing link marketing if your objective is to gain visibility for your website in the search engines. So how do we take this painful process and turn it into something that produces great results? Here are 3 things you can focus on to add power to your link building strategy.
- Create Amazing Content: If you create something interesting, people will talk about it. And thanks to social media, they will talk about it a LOT. Need some content ideas? Here’s a few:
- how-to content (videos, blog posts, etc.)
- share an opinion
- discuss breaking news and how it affects your industry, product, or service
- create an infographic
- Interview a Thought Leader or Get Interviewed: Every industry has an expert. So find them and interview them. Perhaps they are going to be speaking at a tradeshow or conference that you will be attending. Reach out and ask if they would be interested in doing an interview for your blog. Or, if that expert is you, find industry publications or blogs that have high readership and might be interested in your insights.
- HARO: This stands for Help A Reporter Out. There are numerous journalists daily who are looking for sources for their content. They post onto HARO and you subscribe to a daily (3 x’s a day actually) email which will contain a ton of opportunities, all organized by category. You will need to dedicate time to reading through the emails each day, but if you do you will find countless opportunities. Simply follow their protocol for reaching out to the reporter, and if they contact you for more information you could be mentioned or even featured in a well-read publication. In the world of SEO when we say “mention” we mean “link” so make sure you’re getting that link if possible.
Yes, there are a zillion more ideas for how to build links, but a list like that might get a bit overwhelming. Focus on these 3 tactics and monitor your site analytics to see what results you get. You’ll see that link marketing is not a numbers game; it’s all about creating amazing content and identifying opportunities to publish and amplify the content. It’s really just good marketing.
Stay tuned to our blog for more inspiration on great content ideas. And be sure to subscribe to this blog for upcoming posts to answer the big question: “how do I know if this is working?”